Make sure your website is relevant
Any claims you make need to be backed up by trustworthy organizations or individuals with credentials. Honesty and transparency are key. Improve your site’s security – To improve your E-A-T rating, you should make sure your website is secured. Install a Secure Sockets Layer SSL) certificate, which encrypts connections between web browsers and servers. This gives users a secure connection and protects the personal data they share with your site. Without this, users may look elsewhere. Invest in branding – Google uses any third-party information they can find about you that will provide insight into your credibility.Because of this, it’s important to have a well-rounded picture of your brand available. Invest in Photo Editing Services your social media presences. Make sure they include information about you, and use them to engage with your audience. Developing a brand voice is critical – it establishes that you are an authority in your industry and makes your content memorable and recognizable. Include author names and biographies – For any blog posts or articles on your website, the contact information and credentials for the writer should be readily available. Landing and product information pages should also include contact information for the business.
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Google takes this information into consideration when determining how to rank your site. The reputation of the creator of the content establishes expertise, authority, and trustworthiness, which reflects better results to provide to searchers. Adding photographs to bios and making them more personal also helps to establish trust. Optimize your YMYL content – YMYL, or “Your Money, Your Life,” is the way Google categorizes websites that sell products or provide information related to finances, safety, happiness, and health.
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