The evaluation within the company has
We are also putting effort into our efforts. As a result of introducing new advertising, we were able to successfully capture new customers that we would not have been able to attract using blog sites alone. Additionally, the site traffic rate has more than doubled. Based on this successful experience, we have devised and implemented measures to have users read a lot of content and change the user's mind (here refers to a change in the user's mind that makes them want to buy the product). I made a new discovery that it is also important to keep doing things. I think there are still new discoveries to be made, so I would like to actively engage in new initiatives, not just social. 4-2. The evaluation from within the company changed dramatically, and we were able to create a major success story.How has your evaluation within the company and with your business partners changed? changed dramatically compared to the beginning. To be honest, until we became successful with content marketing, we were poorly evaluated internally and by our business partners. There were many critical opinions, such as ``Maybe I should use the official website instead of another site'' and ``Does it take more than half a year to Chinese UK Phone Number List see results?'' The thing that received the most backlash was introducing a competitor's products on a blog site. I think the backlash was even stronger because it was something that no manufacturer had done at the time. However, even if users did not search for a competitor's products on the blog site, it was obvious that they would see the competitors' products on other sites.
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If you are going to compare competitors' products on other sites, I would like you to carefully compare them on the blog site and choose the product that best suits you. We were confident in our product, so even if we compared it to competitors' products, we were confident that users would definitely choose our product.More than anything, we believed that this was a site for users. It was. They believed that if they imitated and implemented the successful schemes of the United States, they would definitely get results. As a result, it was a great success in both PV and UU numbers, and various CV measures starting from the media were also effective. It has now been featured in various media as a content marketing success story, so I think it can be considered a success both internally and externally. 5. Important things to achieve results with content marketing 5-1. A team of 6 people produces 10 articles a month! Create an environment where people can focus on the content.
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