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ROI shows the feasibility of already made or planned investments in the business ROMI in marketing is an opportunity to evaluate the return on investment in the promotion of goods and services, including on the Internet. How to use ROI in online advertising A high ROI (ROMI) indicates that your ads and landing pages are producing a high conversion rate (CR) and a lower cost-per-acquisition (CRA) for each customer or customer. Periodic analysis of the effectiveness of investments in marketing allows you to: Optimize your current advertising campaign Invest in website or landing page improvements.

Allocate funds to get other traffic sources The increase in ROI is affected by the average check or AOV. The more one client spends, the more profitable are the investments in attracting him. Therefore, when the coefficient is low, it is necessary to take measures photo editor to increase the AOV. To do this, the following activities are carried out: Optimization of prices for goods and services sold Development and implementation of promotions and marketing offers to increase sales.



Increase in cross-selling Implementation of loyalty programs to encourage repeat purchases what is romi How to use ROI in online advertising Calculation of ROMI is recommended to be done monthly or at shorter intervals. It is recommended to calculate the overall return rate, as well as indicators for each ad format or promotion channel. This will make it possible to identify "black holes" and redistribute the budget. For example, if ads A bring 120% return, and ads B - 98%, then the latter are unprofitable. Either stop advertising with B ads or take steps to optimize them. How to calculate the return on investment in Yandex.