Collect more data on keyword performance

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A solid SEO and PPC integration also allows you to better understand which keywords are performing best for your business and target them accordingly. If you notice that an organic keyword converts well, this may indicate that it is an interesting target for PPC. Conversely, it may be worth devoting a long-term SEO strategy to paid keywords that perform well. 4. Test Ads to See What Converts SEO is notorious for taking time to produce results. PPC, on the other hand, can generate data quickly. Use this strength to your advantage by conducting PPC testing and using the results in your SEO strategy.

For example, you can test ad copy, calls to action, landing pages , etc. as part of a PPC campaign. With this approach, you don't have to wait for an organic page to move up in search results and generate traffic. Rather, you can collect and act on your findings Australia Phone Number Data faster and optimize your organic pages for conversions sooner rather than later. 5. Maximize your brand visibility Perhaps the most obvious way to use SEO and PPC together is to dominate search results.




For your most lucrative keywords, you might want to appear in both the paid search results and the highest organic results. This approach can be particularly useful for branded keywords. You don't want to lose a potential customer because a competitor's ad appears in the paid results while you don't! 6. Fill gaps in your strategy Proper SEO and PPC integration also allows you to respond more quickly to changes in sales and lead volume. SEO is a long-term strategy that can fluctuate over time.