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Aware of the growing competition, especially due to the entry of giants like Amazon into the market, the brand managers decided to invest in an application aimed at visual search. The app, known as Look Search , is fairly simple and can be used on most smartphones today. To participate, all you have to do is take a photo of a certain product and you will receive an immediate response with similar or identical products available in the Dafiti store. search for look na dafiti Alibaba Alibaba Group, based in Hangzhou, China, is one of the main powers in global e-commerce, overtaking Amazon and surpassing Ebay.
The company is popular for its high investments in technology Phone Number List and logistics, which explains the fact that it dominates 60% of Chinese deliveries. In 2014, anticipating the development of the trend, Alibaba launched an application specialized in visual search, called Pailitao . The application can be used for searches in almost all product categories and is integrated with Taobao, the website used to make the company's sales. To search for fashion products, all you have to do is photograph the product and send it to the application .
Because it eliminates the need to describe the product in detail, Pailitao is a great help for consumers, who can easily search for the looks and accessories worn by celebrities, for example. The most interesting thing is that Pailitao grew more than expected. Today, it is used to optimize the user experience of Aliexpress, the international version of Alibaba Group's sales site. Visual search eliminates the language barrier and, therefore, makes it easier for the public to make purchases around the world . The success is so great that it attracted investment from other companies. Samsung integrated the camera of some of its smartphones with the application to facilitate the image sending process.
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