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Understanding the structure of an Ads campaign It is also important to understand the structure of an Ads campaign before getting started. This is divided into five components The offer to highlight to Internet users through your ads presentation of a new product or service, promotion, news concerning your company/brand, etc. Advertising ads, which will bring your Ads campaign to life in the form of messages broadcast to the targeted audiences. These ads can take different forms and appear on various platforms.

Ad groups, which consist of subdividing each Ads campaign into subcategories associated with distinct offers or keywords. Keywords, which are at the heart of any advertising campaign on Google Ads, and which allow you to associate your BTB Directory ads with the terms typed by Internet users when they carry out a search. The target audiences you are targeting with your ads or ad groups, based on your business goals. Each type of Ads campaign is, in fact, focused on a specific audience.



These are the fundamental “building blocks” of any Ads campaign, from which you will build your advertising strategy. Define advertising objectives We don't start using Google Ads by chance, but to achieve very specific objectives. It is crucial to define these objectives before creating your Ads campaign, because the platform will ask you to provide them when starting the configuration. It could be… develop your brand awareness, generate interest in your products or services, promote a mobile application, attract traffic to your web pages, generate leads, generate sales.