But search engines know readers are savvy enough

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There’s a lot to unpack here. From AI’s next content superpower to keeping up with the shifting use cases for social media, these seven content marketing trends will have you ready to tackle what has in store: Marketers will get intentional about using AI Personalization becomes AI’s new superpower You won’t need to label your AI content (but it better be good) Search shifts to social media platforms The demand for video content continues to expand will be the year of the employee ambassador We’ll see a return to some content marketing basics content marketing trends Let’s .



Take a closer look at the top content marketing trends to know for and explore ways you can prepare to take advantage of each one. Marketers will get intentional about using AI Most marketers say they’ve Iceland Phone Number at least tried AI at work. For the last couple of years, though, many of us simply poked at our AI tools with a stick to see what they could do. The caution was warranted. Early experiments to game search engines had some nasty outcomes. Like the “SEO heist” that briefly gained, but ultimately lost, hundreds of thousands of monthly views after Google put the smackdown on the AI-enabled scheme. Content marketing trends - screenshot of tweet from Ross Hudges SERP-hacking shortcuts won’t cut it in Source Google isn’t anti-AI content (which we’ll talk about in a bit).





To sniff out copy-and-paste posts. There are lots of less seedy ways generative AI can help you create better content. In , we’ll see content teams become deliberate about testing AI tools and applying them in creative ways. For example, the team at Calendly held a week-long “AI Summit” to figure out what tools and use cases made sense for them. Content marketing trends - screenshot of a linkedin post from Emily Lentz of Calendly Deliberate, cooperative, team-wide experimentation will be how many of the best marketing teams incorporate AI in Source Even if you can’t devote a whole week to figuring out AI, you can set