Will AI take over digital marketing

CLevelExecutive

As a trusted authority in digital marketing, HubSpotusually sits in the front edge of the curve when it comes to new trends orinnovations—artificial intelligence is no exception. The brand uses AI acrossmany key facets of its core digital marketing strategy, including: Usinggenerative AI to discover relevant content topics at speed and scale Workingwith AI technology including ChatGPT to create compelling article or blog postoutlines Accelerating the content marketing brainstorming process with targetedideas and subject matter Experimenting with video content and creating metadescriptions, rich snippets, and email summaries in collaboration with its in-househuman marketing specialists Nestle’s AI-powered content personalizationplatform Nestle Nestle As a modern brand, focusing on content creation at scaleis important.

But, if what you’re producing fails to offer personal value, itwill drain C Level Executive List your budgets while offering little return on investment ROI. Toenhance its content marketing efforts and create personalized communicationsfor its audience, global food and beverage giant Nestle used natural languageprocessing NLP technology to produce targeted content for various segments ofits audience. In addition to this content-centric innovation, Nestle also usesAI-driven data processing platforms to get well and truly under the skin of itscustomers resulting in new innovations including virtual assistants andchatbots—consistently transforming insight into action—a digital shift that hasadvanced sales in recent years.



Ifutilized creatively and with the consumer’s wants, needs and desires at heart,the use of AI in marketing offers incredible rewards in terms of growth,evolution, development, and ongoing success in an increasingly competitivedigital landscape. AI will continue to play an increasingly important role indigital marketing by augmenting human capabilities, automating routine tasks,and providing valuable insights. But, the human element in creativity,strategy, and relationship building is likely to remain indispensable for theforeseeable future. Article updated Learn more about AI marketing and other digitalmarketing skills Learn the latest and most relevant digital marketing skillswith ’s Professional Diploma in Digital Marketing. From SEO to websiteoptimization to Google Analytics to PPC to social media, AI, and emailmarketing, you’ll learn everything you need to execute successful digitalcampaigns and advance your career.