Companies that create content

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author credentials for harvard blog 11. Share a unique angle or insights to stand out in SERPs To set yourself apart and stand out from generic, AI-generated pieces, consider taking a unique angle with your content. Expert insights from megan headshot Meg Phillips WebFX’s Lead Content Strategy & Content Marketing Consultant We’re going to see an inevitable initial attraction to AI-generated content, but ultimately, we will still need human ingenuity behind the wheel to drive strategy and see the content through to production. Content provides tremendous value to your digital strategy by nurturing leads through the sales funnel at varying touchpoints — it meets them with helpful information for where they’re at in the sales process.

We can expect this to continue in 2024 and beyond.  with Brazil WhatsApp Number Data unique insights will not only improve brand authority and engage readers — they’ll also see ranking growth in search results. 12. Scale up your strategy with diverse types of content With AI making it easier than ever to scale content creation, the future of digital marketing will likely see a substantial increase in written, graphic, and video content. Use AI to enhance (not fully-power) your content research and strategy, and experiment with various types of content for your business. Meg shared, “There will likely be large differences in performances across websites as we learn how AI-generated content performs in SERPs over time.



” Web design trends Key Takeaways Dial up UX design Use design + content to enhance personalization Showcase brand personality in site design Use AI to free up time for creative thinking *Insights from Jaci Reinbold — WebFX’s Design Team Coach 13. Dial up UX design Seizing all opportunities to create a custom user experience (UX) — not just on your homepage — is key in 2024 and beyond. It’s easy to forget about optimizing things like thank you pages and error messages, but this year, more than ever, your entire site needs to support and boost UX. Especially since 98% of site users don’t convert on first visit — crafting your design strategy with UX in mind is essential for driving new and repeat visitors to take the next step on their journeys.