Start-ups and less structured companies

hasinamim305@gm

Beyond the economic return, predictive marketing not only works as an advanced target definition tool, but has the ability to predict sector trends well in advance. If you haven't already done so, learn how to take advantage of predictive analysis: anticipating market changes is essential to avoid being overwhelmed by digital transformation and remain competitive. Until not long ago, the predictive approach to marketing was the prerogative of giants like Amazon, able to invest significant sums in the implementation of innovative technologies and services.

Things have changed: powerful cloud-based analytics solutions have made their way onto the market, offering a great opportunity for revenge to SMEs (small and medium-sized businesses) can  Turkey Phone Numbers 32 Million List now benefit from predictive marketing. Machine learning and artificial intelligence are fundamental premises of predictive analysis : the tools that allow its adoption and guarantee its effectiveness. Enough with endless software updates and expensive hardware implementations: access to quality data is now within everyone's reach.



Yet many are wary. Instead of taking advantage of this democratization process to adopt advanced analytics technologies, they maintain backward positions. They don't see the potential and invaluable marketing value of predictive analytics. The only ones who have truly embraced change are digital natives or companies with a strong digital culture . Many organizations still seem unwilling to recognize that the future of marketing will be predictive.