The point is that the most

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Ence in points of sale where the target audience is searching; innovation in relation to marketing; good exposure at points of sale; shared space with other competitors; outstanding actions within distribution channels such as supermarkets, shopping centers, among others. Exhibit products on the market Strategy is not just about that as many people think, but exposure within sales channels is essential,

after all, how can you buy a product if it is not visible? A Trade Marketing strategy must plan Malaysia Mobile Number List not only where the products are, but also how they will be positioned in those places. A good job aims to explore the gondolas and shelves well, but also to act with sampling, that is, distribution of free samples. This set of practices awakens the consumer's attention and, consequently, generates curiosity. If you are not yet a customer, this independent approach can be the starting point of a consumer relationship. Define the ideal distribution channels If you could answer without



thinking too much, what do you think is more beneficial: having merchandise sold in the best shoppers in the city or in the right places? prominent place is not always where your audience is. ADVERTISEMENT First, it is essential to know where these people are, what their purchasing power is and, especially, which shopper they frequent. Only in this way will a company know which distribution channels are most likely to have a good sales volume, since that is where its customer is. From this, the work that begins is one of negotiations and good relationships, already with the perspective of a lasting and advantageous relationship for both the producer and the shopper.