Those who don't explicitly opt in are segmented

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List hygiene is the process of segmenting inactive subscribers from your email list, so you can stop sending them campaigns in the future.Interestingly, in an email marketing strategy, only a sunset campaign can identify these users.This is how the sunset campaign works:Ask inactive subscribers if they would like to continue receiving content and will no longer receive campaign engagementHere are some sunset campaigns that I like.

Litmus gives inactive subscribers the option to opt in and continue receiving Belgium Mobile Number List  emails or unsubscribe.Buzzfeed , on the other hand, tells inactive subscribers that they will be automatically removed if they don't opt ​​in.Once you have mapped out your entire email marketing strategy with onboarding, engagement, win-back, and sunset campaigns, now is the time to create your email.Best Email Practices: How to Write Emails People Like to Open and Click onDid you know that the average person spends just .



Seconds reading your email?To create an email marketing strategy that people actually open and read, you need to optimize the following four elements.Subject linesEmail preheadersBody copyCall-to-actionLet's discuss each element.1. SUBJECT LINESThink of your subject line like a journalist should think about his headline or a writer should think about the title of his book.If you don't write great subject lines, no one will see the content in your email (no matter how amazing it is.)To write great subject lines, you should follow some best practices:Keep subject lines under 50 characters.