SEO argument for more solid collaboration The domain's

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That's why you have to briefly and succinctly explain what you want and what it will bring to the company. It's best to make a fixed date for this: then you can not only prepare adequately. You also make sure that the topic doesn't take place between the two of you. SEO measures are more likely to bear fruit in the medium to long term . They are often time-consuming, similar to content marketing , and can even cause a short-term deterioration in certain circumstances.


This is possible, for example, when restructuring the site architecture. In direct Special Data comparison with channels where improvements can be achieved more quickly (such as SEA, social media ads or affiliate), SEO is initially at a disadvantage. With the right reasoning, however, this does not have to be a significant disadvantage. Measure 1: Let numbers and graphics do the talking. Numbers and graphics are ideal for quickly transferring knowledge. You can focus on current developments (for example using Google Search Console, Google Analytics, Sistrix) or on forecasts. Present convincing examples whose message is immediately clear. Example: Establish SEO as a framework condition.



Would you like to check planned changes in advance for their SEO impact, but are not currently involved in the respective processes? To get more say, show how relevant the technical page fundamentals are to SEO. With Sistrix, for example, you can see when visibility changes occurred. A drop as massive as the one in the graphic below is likely to have a negative impact on important rankings. Loss of visibility as an visibility on Sistrix dropped precipitously at a certain point. Then you have to find out whether, for example, a technical change led to this.