Have you ever gone to a concert or game and saved your ticket

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This guarantees brands access to customers on a platform previously little explored in terms of marketing: GAMES. Food Sector NFTs are not exclusive to the clothing industry. In the food sector, McDonalds adopted a visibility strategy to touch the hearts of its most loyal consumers in the United States on the occasion of the celebration of the 40th anniversary of the fast food chain's favorite hamburger: the McRib . For the launch of the hamburger, a campaign was carried out where customers who retweeted an invitation would participate in the draw for the network's first NFT, thus increasing the visibility of the brand on one of the most visited social networks in the world. ADVERTISEMENT Entertainment When it comes to entertainment, companies are already connecting known passions and habits with the digital world of NFTs .

Have you ever gone to a concert or game and saved your ticket? In 2021, a collector paid $260,000 for Michael Jordan's first NBA game ticket. The so-called “collectibles” have been part of popular culture for many Telegram Number Data years and now have new versions in the digital world. The NFL launched NFT digital tickets at the last Super Bowl in 2022. The strategy here is to offer a personalized product to fans of the game and enhance their game day experience, updating an old habit of collectors. Coachella , one of the most famous music festivals in the world, has also started using NFTs in its branding strategies. The brand has launched a collection of NFTs that guarantee advantages and benefits to token owners, such as: lifetime access to the event; VIP gifts; physical copies of photo books from the event; among others.



In addition to strategies similar to others already presented here, such as exclusivity and community, Coachella went even further. Part of the proceeds from the NFT sale will be used for actions in charities. As a result, brands are also using NFTs in social impact strategies . NFT tickets on the NFL website. Source: NFL I could spend hours here writing about the most surprising ways companies have found to use NFTs to their advantage when it comes to business marketing. But let's get to the point. ADVERTISEMENT The “dark side” of NFTs As you already know, NFTs are linked to a digital certificate through the blockchain.