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Strengths show how the company differentiates itself from competitors. Weaknesses help companies identify areas where they need improvement and where they have an important competitor to beat. Opportunities show what are the trends or external factors that can be used to the advantage of business growth. Threats help to analyze the factors that can impact the business and which are outside the control of managers. The SWOT method helps companies focus on strengths, build operations to overcome weaknesses, gain market advantages by identifying opportunities, and minimize any threats that may arise.
By comparison, the PESTLE analysis identifies and analyzes the external Phone Number Data change factors that can influence the company's goals and future plans. Financial Analysis & PESTLE For a successful business model, a strategy that companies can approach is to combine the PESTLE analysis with the financial one. In this case, financial analysis can adjust the model for assumptions such as revenue growth rates or gross profit based on the rate of inflation. Also, if a business has not performed very well in terms of its carbon emissions and is liable to receive sanctions or fines, through financial analysis it could manage its budget appropriately to deal with such situations. A change in the macroeconomic environment identified through PESTLE analysis needs the opinion of financial analysts to calculate the company's ability to cover debts and increased interest rates.
Another example would be the innovations in technology that can bring automation and implicitly a reduction of the labor required in certain processes. In this case, the financial analysis would help to estimate the revenues needed to cover the company's investment needs to adapt to technological innovations. Recommendations for a successful PESTLE analysis To develop a successful PESTLE analysis, companies can apply the recommendations below: Collaboration – multiple perspectives can identify different risks Use of expertise and resources in the organization Using PESTLE analysis along with other models like SWOT, Porter's Five Forces, Financial Analysis Incorporating this analysis into a process that monitors changes in the business environment Do not jump to conclusions about certain factors in the future based on past and present situations.
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