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one to target people who visited the site in general, and another set to target people who abandoned their shopping cart. This is a very basic approach, for sure, but you can get super-specific with Facebook’s pixel. Facebook conversions create audience As the data below indicates, Fashletics got 141 sales at an astonishing CPC of $0.44, not to mention an additional 137 page Likes, in six weeks. cart abandoners – hey, come back and finish that order you started! Results of Facebook remarketing campaign Facedbook conversions remarketing campaign results Final Results Often people ask how much Facebook advertising costs.
Given industry averages, Fashletics experienced tremendous success Greece WhatsApp Number Data with a fairly modest budget and was able to beat the averages: Overall Facebook Averages for 2015: Average Facebook Ad cost per click: $0.27 Average click-through rate: 1.5% Average Facebook Ad cost per click: $0.21 Average click-through rate: 1.8% Fashletics Averages for Holiday Campaign.
Results of regular campaign Facebook conversions regular campaign results Overall Totals: Regular + Remarketing Facebook conversions remarketing and regular campaign results In addition to the final data, we were able to identify some other KPIs (key performance indicators) that helped Fashletics determine the efficacy of Facebook advertising. Key Performance Indicators: Cost per conversion: $5.79 – meaning Fashletics paid that amount for each conversion.
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