What are people there to look for

moynamoti923

The more that they feel that you understand what they’re going through, the higher the chances of them clicking on your ad versus your competitors. In order to do just that, first, you have to understand who your target market is. Who are they? What do they look like? How much is their spending power? Are they the decision makers or simply the purchasing agent? Where are they from? How old are they? And what type of tone would they best react to? Take a look at some of the headlines I created for a supplier of walk-in tubs. I chose to highlight their ADA certification, residential services, and their installation services.

Based on my research, I found that these are terms that customers would use when searching for accessibility solutions. SEM Google Ad Headline Samples Then, research your keyword’s intent.  Do they want discounts or maybe free CY Lists installation? Make sure you showcase these benefits in your headlines and descriptions. Take a look at the features I highlighted in the descriptions below. SEM Google Ad Description Samples Optimize Your SEM Landing Pages Next, let’s discuss how to optimize your SEM Landing Pages.




Similar to what was mentioned above, it’s crucial that your landing page contains content that can help solve your customer’s pain points. Ideally, it should be a separate page that includes a “noindex” tag so that its content does not compete with organic traffic. Call To Action Sample in a Website The landing page should also contain a Call-To-Action mentioned multiple times throughout the page. This can be in the form of brochure downloads, contact forms, or even newsletter signups. Ensure that these Call-to-Actions lead to another page such as the brochure page or a Thank You page so you can set up Google Analytics to track those conversions as goals.