And its appeal shows no signs

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Of fading anytime soon, so watch for TikTok to continue growing and expanding throughout this year. You can also expect TikTok-like copycat features to continue appearing across other social media platforms and immediately become wildly popular. So if you haven’t yet embraced TikTok and integrated it into your video marketing plans, it’s officially time to change that. Yes, you should create branded short-form video content of your own.

But you should also aim to turn happy customers into brand ambassadors ICTP Conference 2017 by offering incentives to create user-generated content. Contests, sweepstakes, online events, and similar options are all good ways to do this. And, of course, you’ll want to be sure to engage with any content your audience creates, as well as share it when possible. Soundless Social Videos Speaking of up-and-coming video marketing trends, today’s consumers are no longer just using social media when they’re alone at home with some spare time to kill. They’re doing it to pass the time on the train to work while lying in bed next to their spouses, and while waiting in line for their morning coffee, too.



That means they’re checking out any videos that might roll through their feeds with the sounds off so as not to disturb others. Watching soundless video has also quickly become the norm, with people viewing as much as percent of videos on Facebook that way. That means your videos need to scan well without sound if you want people to watch them, so keep that in mind.